Two people. Senior eyes on every line.
Luke has run regulated, marketing-heavy businesses. He knows where implementation goes wrong – and why it usually has nothing to do with the technology.
At Get Claims Advice, he ran the operating side of a regulated financial-services firm. GDPR, FCA conduct rules, SRA obligations, digital marketing – all on the same desk. He learned what compliance looks like in practice. And how to make a complex service feel simple to a customer.
That's the background 8i is built on. He has operated at the intersection of compliance and commercial marketing – a combination that's rarer than it sounds, and increasingly necessary.
His position: most businesses don't need more tools. They need someone to walk in, look at the actual work, and tell them what two or three things are worth doing.
Jonny's job is knowing what not to automate.
He's been at the front of marketing, sales, web design and automation long enough to have strong views about each. His position: just because you can automate something doesn't mean you should. The personal touch – the call, the email written by a real person, the moment a customer feels seen – is often the asset. Not the friction.
He knows the modern stack well enough to know which tools are quietly excellent and which are loud and brittle. He's built real things. He has the judgement that comes from that.
At 8i he leads on marketing, sales infrastructure, and design. Growth without losing your voice – that's the brief he holds himself to.
Luke runs the audit, the strategy, and the regulatory side. Jonny runs the build, the marketing, and the design – and is the loudest voice in the room when the answer is don't automate that. Every piece of work passes both desks.
Two people. No juniors hidden in the back room. Senior eyes on every line.
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