AMP Manchester – Case Study

At a glance

AMP came to us over a year ago – a healthy, well-respected M&E business that wanted more of the right contractor relationships, not just more leads.
We became their outsourced business-development arm: defining the ideal contractor profile, building a targeted database across the North West, and running outreach end-to-end.
The work generated £200k+ in domestic projects won, £500k+ in domestic opportunities quoted, and £2M+ in commercial MEP projects across mechanical, electrical and pool-engineering scopes.
AMP's directors stayed focused on delivery, estimating and operations – while prospecting and relationship-building ran consistently in the background.

The brief

A healthy business with a growth problem.

AMP Manchester came to us with a strong reputation, solid contractor relationships, and a steady mix of domestic and commercial work. The business itself was healthy – the challenge was growth.

Specifically: more of the right relationships. Not just companies that could pass work over, but the kind of building contractors AMP actually wanted more of – smaller builders across South Manchester for steady domestic flow, and larger commercial contractors capable of generating MEP and large-scale mechanical & electrical opportunities.

What AMP didn't have internally was dedicated outreach, a structured sales motion, a relationship-building system, or consistent prospecting. The problem wasn't quality of service. The problem was time, process, and penetration into the right companies.

What we did

Four phases. One outsourced BD arm.

Ideal client profile

We mapped what AMP actually wanted more of – by company size, contractor type, geography, and project scope. Smaller domestic builders across South Manchester for steady flow; larger commercial main contractors for MEP and large-scale mechanical & electrical work. This became the filter every other phase was built against.

Targeted database

We built a curated database of construction companies and contractors across the North West that fit the profile – not a scraped list. Each company was matched against the ICP before it entered the outreach queue.

Multi-channel outreach

LinkedIn automation, outbound email, cold calling, and direct relationship building – running together, not as separate experiments. We generated conversations, qualified the commercial fit, and booked meetings with relevant contractors for AMP's team to take over.

Relationship handover

Once a meeting was booked, AMP continued the conversation directly. The goal was never just "generate leads" – it was building long-term contractor relationships that produce repeat work over years, not one-off enquiries.

The detail that mattered

The win wasn't a lead list. It was a repeatable way to put AMP in front of the right contractors, week after week.

Trades businesses get pitched lead-gen all the time. Most of it is a list of names and a one-off campaign. That's not what AMP needed. They needed a system that quietly produced the right conversations on a consistent basis – and that respected how construction relationships actually work: built over months, through small jobs first, before the bigger MEP packages get put your way.

So we focused on consistency over volume. The same ICP. The same standards on which conversations to escalate to a meeting. The same operator (Jonny) running it across the year so contractors recognised the name. The same handover format so AMP could pick up the relationship without losing context.

It's the unglamorous part of business development – and it's the part that compounds.

The numbers

What the campaign actually produced.

Across the engagement, the outreach generated the following – split across domestic and commercial work.

£200k+

Domestic work won

Projects converted and delivered out of the outreach pipeline.

£500k+

Domestic quoted

Active opportunities priced and sitting with prospects.

£2M+

Commercial MEP generated

Mechanical, electrical and larger commercial MEP works opened up through new contractor relationships.

What it looked like in practice

Conversations turning into contractor relationships.

A handful of real moments from the campaign – outreach landing, contractors responding, quotes turning into jobs, jobs turning into the next jobs.

LinkedIn message from Brandon at AMP to a commercial contractor opening a conversation about their electrical work, with the contractor replying and pointing to a live opportunity at High Hill Rd.

LinkedIn outreach → live opportunity. A relationship-first opener referencing the prospect's own content, leading to a direct invitation to quote on a six-unit development.

Email from Jamie Knowles, Managing Director of Vesta Construction, to AMP letting them know Acre Lane in Cheadle is ready for first fix.

Outreach → repeat work. Once a contractor relationship is established, the inbound starts flowing – like this MD asking AMP to set on site at Acre Lane.

Email threads showing AMP's commercial work – a quote accepted at 2 Redland Crescent and an M+E package brief for a larger commercial scheme.

Quote accepted & commercial M+E package brief. Domestic quotes converting into work, and commercial main contractors sending across full M+E package briefs for larger schemes.

LinkedIn recommendation from Brandon Bretherton, Director of AMP Electrical Manchester, about working with Jonny.

Brandon's recommendation. "He brought in great tender opportunities with building contractors, some of which developed into long-term relationships and repeat work."

The outcome

"AMP moved from relying on existing relationships to running a repeatable, scalable business-development process – with the directors free to focus on delivery, estimating and operations while prospecting kept turning."

What we'd say about it now

For trades businesses, growth doesn't come from poor workmanship.

It comes from consistent visibility, relationship-building, operational outreach, and speaking to the right people consistently over time. That's exactly what this campaign was designed to do – and exactly what it did.

If you're a construction, M&E or trades business with the operational side handled but no internal motion to keep the pipeline filled with the right contractor relationships, that's the work we do. We won't pitch you a list. We'll build the BD function you'd hire for if you had the time.

Talk to us about outreach →